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Thursday, August 6th, 2026
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NOT generated by AI ↑ (more on that below)
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Inside this edition:
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Association Success Story - How ABWA Turned a Rebrand Into an Organization-Wide Brand System
We’re Exhibiting at ASAE Annual 2026 - Visit us at booth #1047 in Indianapolis next week
21 Event Planning Mistakes That Cost Associations Members, Sponsors, and Revenue - The hidden event planning mistakes that quietly impact attendance, engagement, and event success
A New Look Each Month - How we’re showcasing new creative styles each month
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Association Success Story
(How ABWA Turned a Rebrand Into an Organization-Wide Brand System)
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A new logo and updated brand guidelines are only the beginning of a successful rebrand.
Making that brand work consistently across every publication, program, event, chapter, and member communication is the real challenge.
That's exactly what the American Business Women's Association set out to accomplish after introducing its refreshed brand identity.
Rather than focusing solely on updated visuals, ABWA took a broader approach by creating a scalable design system that could support the organization across every member touchpoint. The goal was to make it easier for teams to create consistent materials while strengthening the overall member experience.
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To support that effort, Big Red M partnered with ABWA to redesign Achieve, the association's digital magazine, while also developing templates and visual systems for marketing materials, conferences, internal communications, and ongoing programs. Multiple sub-brands and initiatives were also brought together under one cohesive framework, allowing each to retain its own identity while reinforcing the larger ABWA brand.
The result was more than a refreshed look. ABWA gained a flexible, repeatable system that improved consistency, strengthened its brand experience, and gave teams the tools to execute with greater confidence across the organization.
See the complete visual case study to explore the redesign and the design system that helped bring ABWA's brand to life.
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| View the Full Case Study
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We’re Exhibiting at ASAE Annual 2026!
(Visit us at booth #1047 in Indianapolis next week)
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Only one week until ASAE’s 2026 Annual Meeting & Expo, and Big Red M is heading into one of our most exciting years yet.
We’re thrilled to be exhibiting in Indianapolis and can’t wait to connect with association professionals from across the country.
This is one of our favorite events of the year, and we’re bringing one of our most dynamic booth experiences to date. Stop by booth #1047 to meet the team and learn how our turnkey sales, consulting, and publishing solutions can support your association’s growth.
We'll see you at the Indianapolis Convention Center!
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| Follow Our ASAE Journey
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21 Event Planning Mistakes That Cost Associations Members, Sponsors, and Revenue
(The hidden event planning mistakes that quietly impact attendance, engagement, and event success.)
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Successful events are all about creating an experience that keeps members engaged, delivers value to sponsors, and supports your association's long-term growth.
Unfortunately, small planning mistakes can have a bigger impact than many organizations realize:
That's why we created our newest free guide:
"21 Event Planning Mistakes That Cost Associations Members, Sponsors, and Revenue"
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Inside, you'll find:
The most common event planning mistakes associations make before, during, and after an event
Why these issues affect members, sponsors, and revenue alike
Practical ways to identify and avoid them before your next event
Download the FREE guide below and see if your next event is set up for success.
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A New Look Each Month
(How we’re showcasing new creative styles each month)
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Now in its eighth edition, the August header design leads off this newsletter as part of our rotating banner series.
Designed by our Graphic Designer, Shelby Bigelow, this concept introduces a new header style each month. The goal is simple: showcase our team’s creativity, highlight individual design styles, and bring more visual variety to each edition.
Inspired by Google's evolving logo treatments, these headers will continue changing from month to month, giving us room to experiment creatively while keeping each issue feeling fresh.
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Editor's Pick
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How Generative AI Is Reshaping Ad Design – And Why That’s a Good Thing for Associations
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Generative AI is making a major impact across creative industries, and ad design is no exception.
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| Explore Blog M »
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Explore Blog M »
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Big Red M, 803 West Broad Street, Suite 730, Falls Church, Virginia 22046, United States
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