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NOT generated by AI ↑ (more on that below)
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Inside this edition:
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Association Success Story - How CFAW grew sponsorship revenue to over $200,000.
We’re Exhibiting at ASAE Annual 2026 - Visit us at booth #1047 in Indianapolis this August.
If You Haven’t Clicked Over Yet - Our redesigned website is live with a fresher look and a more intuitive experience.
A New Look Each Month - How we’re showcasing new creative styles each month.
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Association Success Story
(How CFAW grew sponsorship revenue to over $200,000)
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How does an association expose untapped revenue without adding staff?
Big Red M partnered with the CFA Society of Washington to grow their sponsorship program while keeping Board confidence and brand integrity.
An embedded BRM team member led sponsor-facing engagement efforts. They attended events, built relationships with members and sponsors, and managed key accounts. Sponsors felt valued and connected from day one.
Targeted strategies aligned with CFAW's fiscal year helped grow sponsorship revenue to more than $200,000 in 2025, nearly doubling what was generated just two years earlier.
This partnership shows how a focused, embedded approach can drive sustainable growth and stronger sponsor relationships.
Read the full client result using the button below!
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| Check Out All Success Stories
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We’re Exhibiting at ASAE Annual 2026!
(Visit us at booth #1047 in Indianapolis this August)
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Only six weeks until ASAE’s 2026 Annual Meeting & Expo, and Big Red M is heading into one of its most exciting years yet.
We’re thrilled to be exhibiting in Indianapolis and can’t wait to connect with association professionals from across the country.
This is one of our favorite events of the year, and we’re bringing one of our most dynamic booth experiences to date. Stop by booth #1047 to meet the team and learn how our turnkey sales, consulting, and publishing solutions can support your association’s growth.
We'll see you at the Indianapolis Convention Center!
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If You Haven’t Clicked Over Yet…
(Our redesigned website is live with a fresher look and a more intuitive experience.)
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Have you noticed?
Big Red M has a new look online.
We’ve updated our website design, including a refreshed homepage and improved styling across the board. It’s a natural extension of what you may have already seen from us on LinkedIn.
Take a few minutes to explore the site and see what’s new. You might be surprised by the full scope of our services.
Hint: there may be a service or two you didn’t know we handled. 😉
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A New Look Each Month
(How we’re showcasing new creative styles each month)
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Now in its seventh edition, the July header design leads off this newsletter as part of our rotating banner series.
Designed by our Senior Graphic Designer, Jon Cannon, this concept introduces a new header style each month. The goal is simple: showcase our team’s creativity, highlight individual design styles, and bring more visual variety to each edition.
Inspired by Google’s iconic logo treatments, these headers will continue evolving from month to month, giving us room to experiment creatively while keeping each issue feeling fresh.
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Editor's Pick
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How Generative AI Is Reshaping Ad Design – And Why That’s a Good Thing for Associations
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Generative AI is making a major impact across creative industries, and ad design is no exception.
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| Explore Blog M »
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Explore Blog M »
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Big Red M, 803 West Broad Street, Suite 730, Falls Church, Virginia 22046, United States
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