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NOT generated by AI ↑ (more on that below)
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Inside this edition:
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Association Success Story - How one association streamlined publication management and created a new source of non-dues revenue.
The Hidden Revenue Leaks Holding Associations Back - A practical guide to spotting and fixing the gaps draining growth potential.
The Anatomy of a Successful Event - What happens before attendees ever walk through the door.
A New Look Each Month - How we’re showcasing new creative styles each month.
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Association Success Story
(How one association streamlined publication management and created a new source of non-dues revenue)
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As the Hawaii Dental Association (HDA) continued to serve its members through a quarterly journal and annual directory, the organization needed a more efficient and sustainable way to manage publication production without stretching its internal team.
Having limited staff bandwidth and relying heavily on volunteer contributors, HDA sought a partner that could support publication design, production, and advertising sales while maintaining the quality and consistency members expected.
Big Red M stepped in as an extension of HDA's team, providing full-service publication management and advertising sales support. This included publication design, layout, production coordination, editorial support, and the implementation of a structured publishing schedule.
By managing the day-to-day complexities of publication production and establishing a dedicated advertising sales program, Big Red M helped streamline operations while creating new non-dues revenue opportunities.
Through this partnership, HDA has generated approximately $40,000 annually in shared advertising revenue to date, all while reducing administrative burden and maintaining high-quality member communications.
As a result, HDA continues to deliver professional publications, consistent member engagement, and a reliable source of non-dues revenue without requiring additional effort from its internal team.
Read the full client result below!
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| Check Out All Success Stories
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The Hidden Revenue Leaks Holding Associations Back
(A practical guide to spotting and fixing the gaps draining growth potential)
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Most associations aren’t losing revenue from one major issue.
It’s usually a collection of smaller gaps that quietly add up over time.
Missed sponsorship opportunities.
Underperforming member journeys.
Event revenue left on the table.
That’s exactly why we created our newest free guide:
“50 Revenue Leaks Most Associations Miss (2026)”
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Inside, you’ll find:
→ The most common revenue leaks across membership, events, sponsorships, and more
→ Real-world examples of how they show up day to day
→ Practical fixes your team can apply immediately
Check out the FREE guide below and see where revenue opportunities may already be slipping through the cracks.
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The Anatomy of a Successful Event
(What happens before attendees ever walk through the door)
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The most successful association events often appear effortless.
Attendees arrive, sessions start on time, sponsors know where they need to be, speakers are prepared, and everything seems to run according to plan.
What attendees don't see are the hundreds of decisions, logistics, and contingency plans being managed behind the scenes long before event day arrives.
Registration workflows, sponsor coordination, venue management, speaker communications, production schedules, on-site logistics, and reporting all require attention, often while association teams are balancing countless other priorities.
Your association doesn't need to be managing it all internally.
We work alongside associations to manage the operational details that keep events running smoothly, helping reduce administrative burden, minimize last-minute challenges, and create a better experience for attendees, sponsors, and staff alike.
The result is a team that can stay focused on its priorities while delivering an event that creates meaningful value for attendees.
Interested in transforming your next event? Connect with us today to learn how our certified Event Planning team can support your goals.
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A New Look Each Month
(How we’re showcasing new creative styles each month)
Now in its sixth edition, the June header design leads off this newsletter as part of our rotating banner series.
Designed by our Graphic Designer, Amy Liss, this concept introduces a new header style each month. The goal is simple: showcase our team’s creativity, highlight individual design styles, and bring more visual variety to each edition.
Inspired by Google’s iconic logo treatments, these headers will continue evolving from month to month, giving us room to experiment creatively while keeping each issue feeling fresh.
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Editor's Pick
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How Generative AI Is Reshaping Ad Design – And Why That’s a Good Thing for Associations
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Generative AI is making a major impact across creative industries, and ad design is no exception.
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| Explore Blog M »
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Explore Blog M »
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Big Red M, 803 West Broad Street, Suite 730, Falls Church, Virginia 22046, United States
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