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Thursday, February 5th, 2026 |
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NOT generated by ai ↑ (more on that below) |
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Inside this edition: |
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Client Success Story - How focused sales drove a 200% increase in sponsorship and exhibit revenue.
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From Application to Renewal - Smoothing friction points in the member journey.
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The Banking Matters Redesign - Balancing familiarity with a fresh approach.
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New Year, New Look - A rotating design approach to keep things fresh.
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Client Success Story
(How focused sales drove a 200% increase in sponsorship and exhibit revenue) |
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Big Red M partnered with the Association of Schools and Programs of Public Health (ASPPH) to address a growing challenge in sponsorship and exhibit revenue during a critical period of expansion.
ASPPH wanted to build year-round revenue while keeping their team’s workload manageable.
Big Red M embedded as a fully integrated partner, providing a dedicated Account Executive and a research-informed sales strategy aligned with ASPPH’s mission, values, and public health community.
Through targeted prospecting, persistent outreach, and high-quality follow-up, the partnership delivered a 200% year-over-year increase in sponsorship and exhibit revenue, strengthened collaboration between teams, and created a seamless experience for exhibitors.
This engagement highlights how specialized sales support can quickly translate into meaningful revenue, stronger relationships, and mission-driven impact.
Read the full client result below! |
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From Application to Renewal
(Smoothing friction points in the member journey) |
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Member retention doesn't happen by magic.
If your member journey feels clunky anywhere between application and renewal, this conversation is for you.
Hosted by Nexus Marketing and NXUnite, this masterclass features Big Red M's Senior Account Executive, Alyssa Carlson, who will discuss practical strategies for smoothing the member experience, reducing drop-off, and keeping engagement strong from day one through renewal. She'll be joined by industry peers for a conversation about what actually works.
February 11, 2026 at 12:00 PM ET. |
| Register to save your spot |
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The Banking Matters Redesign
(Balancing familiarity with a fresh approach) |
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In the second half of 2025, the Oregon Bankers Association (OBA) approached Big Red M about a possible redesign of their long-standing magazine, Banking Matters. It was an exciting opportunity to give them a fresh look that reflects the association more appropriately and something they could be really proud of to show off to their members.
Big Red M's Senior Graphic Designer, Jon Cannon, led the project. His approach focused on creating a lighter, more approachable design while maintaining the familiarity OBA members expect.
"My main priority was to really lighten up an otherwise heavy and dense magazine. I wanted to choose new fonts that were easier to read and give them a little more space to exist. Overall, this magazine needed to lighten up and brighten up.
OBA also wanted to explore ways to reference the natural characteristics found in the Pacific Northwest. We used a few different textures throughout to accomplish this and create subtle visual interest. Another benefit of that approach was that we could use color overlays with the texture as section markers throughout without feeling too repetitive.
Finally, we refreshed the OBA color palette. I retained the existing base colors but slightly adjusted and brightened them up. I did want to retain some familiarity with the magazine OBA’s members would already have.
And this is the result! Projects like these are always fun. Everyone learns a lot about the heart of the work they do and it’s a rejuvenating and exciting process. I believe it will be something to be very proud of." |
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New Year, New Look
(A rotating design approach to keep things fresh)
You may have noticed the second edition header design of our new campaign leading off this newsletter. Designed by our Graphic Designer, Hope Sudol, we’ve introduced rotating banner designs as a way to showcase our team’s creativity, highlight individual styles, and bring more visual variety to each edition.
Inspired by Google’s iconic logo treatments, these headers will change month to month, giving us room to experiment, evolve, and keep things fresh for you. |
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Editor's Pick |
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How Generative AI Is Reshaping Ad Design – And Why That’s a Good Thing for Associations |
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Generative AI is making a major impact across creative industries, and ad design is no exception. |
| Explore Blog M » |
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Explore Blog M » |
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Big Red M, 803 West Broad Street, Suite 730, Falls Church, Virginia 22046, United States |
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