|
|
|
|
|
Thursday, January 15th, 2026 |
|
|
|
|
|
|
Inside this edition: |
|
|
-
Client Success Story - How member insight fueled stronger retention and growth.
-
The Growth Tools You’ve Been Missing - Free, practical resources built for real association work.
-
Where Design Meets Delivery - A smarter merch system built for ABWA.
-
New Year, New Look - A rotating design approach to keep things fresh.
|
|
|
|
|
|
Client Success Story
(How member insight fueled stronger retention and growth) |
 |
|
Big Red M partnered with the Oklahoma State Chamber during a pivotal transition to bring clarity to membership strategy, revenue priorities, and long-term growth.
Through member interviews, surveys, and industry benchmarking, we uncovered how members truly perceived value, where retention risk was highest, and how the Chamber compared to peer organizations across Oklahoma and beyond.
A deep analysis of retention data, segmentation by company size, and marketing collateral revealed early membership years as the most vulnerable, and highlighted clear opportunities to modernize engagement and communications.
With tailored recommendations across staffing, sales structure, commissions, and sponsorship models, the Chamber achieved a 94% member retention rate, six-figure improvements in event profitability, and a stronger, more predictable sponsor renewal pipeline.
This engagement shows how data-backed insights can translate into confident decisions, measurable results, and sustainable impact.
Read the full client result using the button below! |
| Read More |
|
|
|
|
|
The Growth Tools You’ve Been Missing
(Free, practical resources built for real association work) |
 |
|
Looking for tools, insights, and strategies to help your association grow? Big Red M’s Resources Center brings everything together in one place. From actionable guides to expert insights, these free tools are designed to spark ideas, sharpen strategy, and support smarter decision-making.
Just released today, our newest resource helps associations put AI to work in practical, everyday ways:
-
“100+ AI Prompts for Association Professionals” – Ready-to-use prompts for marketing, membership, sponsorship, events, and operations, built to save time, improve output, and make AI immediately useful.
You’ll also find proven resources associations rely on every day:
-
“100+ Sponsorship Ideas That Sell” – Fresh inspiration for networking, branding, thought leadership, and creative revenue opportunities that help packages stand out and sponsors feel valued.
-
“24-Step Non-Dues Revenue Growth Diagnostic” – A clear framework to evaluate your NDR strategy, uncover gaps, and identify smarter paths to sustainable revenue growth.
Check out the full resources collection and start putting these ideas to work today. |
| Check out our free resources |
|
|
|
|
|
Where Design Meets Delivery
(A smarter merch system built for ABWA) |
 |
|
|
|
As ABWA prepared for a new branding reveal, they wanted merchandise that reflected their evolving brand and a smoother way for members to order and receive it. Behind the scenes, they also needed to eliminate the work of storing inventory and managing fulfillment.
Our publishing and design team streamlined the entire process, pairing a merch refresh with a modern e-commerce setup that made ordering easier for members and fulfillment effortless for staff.
As our Senior Graphic Designer, Jon Cannon shared:
“ABWA needed a merch refresh in the lead-up to their new branding reveal. They also needed a new and more efficient way for their members to order and receive merch. Behind the scenes, ABWA also needed to offload the job of storing inventory and packing and shipping orders. That’s a lot, right?
With Printful and Shopify, we were able to knock out all of those requests quickly and with relative ease...”
The result was a flexible, on-brand merch system that supports ABWA’s growth without adding operational complexity. |
|
|
|
|
|
|
|
|
|
|
 |
|
New Year, New Look
(A rotating design approach to keep things fresh)
You may have noticed a new header design leading off this newsletter. Designed by our Ads Graphic Designer, Amy Liss, we’ve introduced rotating banner designs as a way to showcase our team’s creativity, highlight individual styles, and bring more visual variety to each edition.
Inspired by Google’s iconic logo treatments, these headers will change month to month, giving us room to experiment, evolve, and keep things fresh for you. |
|
|
|
|
|
Editor's Pick |
|
How Generative AI Is Reshaping Ad Design – And Why That’s a Good Thing for Associations |
|
Generative AI is making a major impact across creative industries, and ad design is no exception. |
| Explore Blog M » |
|
Explore Blog M » |
|
|
|
|
|
|
|
|
|
Click here to unsubscribe | Sent to: _t.e.s.t_@example.com
Big Red M, 803 West Broad Street, Suite 730, Falls Church, Virginia 22046, United States |
|
|
