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Thursday, December 4th, 2025 |
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Future of Associations
Insights, Revenue Growth Tips, and More. |
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Inside this edition: |
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Client Success Story - How CFAW nearly doubled sponsorship revenue in three years.
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The Growth Tools Youβve Been Missing - Our free practical guides and expert insights to spark ideas and drive results.
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Tisβ the Season -Big Red M's take on holiday marketing and advertising.
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For Our Flipbook Partners - Flipbook experiences are now more seamless and reliable.
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Client Success Story (How CFAW nearly doubled sponsorship revenue in three years.)
How does an association expose untapped revenue without adding staff?
Big Red M partnered with the CFA Society of Washington to grow their sponsorship program while keeping Board confidence and brand integrity.
An embedded BRM team member became the face of sponsorships. They attended events, built relationships with members and sponsors, and managed key accounts. Sponsors felt valued and connected from day one.
Targeted strategies aligned with CFAWβs fiscal year. Within three years, sponsorship revenue nearly doubled, on track to surpass $200,000 in 2025, almost triple what was generated just two years earlier.
This partnership shows how a focused, embedded approach can drive sustainable growth and stronger sponsor relationships.
Read the full client result using the button below! |
| Read More |
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The Growth Tools Youβve Been Missing
(Our free practical guides and expert insights to spark ideas and drive results.)
Looking for tools, insights, and strategies to help your association grow? Big Red Mβs new Resources center has everything in one place. From actionable guides to expert advice, these free resources are a great way to explore new strategies for growing your association and uncover practical ideas you can put to work immediately.
Inside, youβll find a variety of tools designed to spark ideas and drive results:
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"100+ Sponsorship Ideas That Sell" β Fresh inspiration for networking, branding, thought leadership, and creative revenue opportunities, so your packages stand out and sponsors feel valued.
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"24-Step Non-Dues Revenue Growth Diagnostic" β Evaluate your associationβs NDR strategy across six key areas, uncover strengths, identify gaps, and find smarter ways to grow revenue.
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And many more resources β From practical templates to strategic guides, everything is built to help associations maximize impact efficiently.
Check out the full collection and start putting these insights to work today. |
| Check out our free resources |
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Tisβ the Season: (Big Red M's take on holiday marketing and advertising.) |
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The holiday market is jam packed-like a mall parking lot on December 23rd in 2005. Everywhere we look, companies are selling something sentimental, or cinnamon scented. With all that noise, a well-designed, well-timed ad that tugs on the holiday heart strings can be the thing that helps your brand a little more sparkly than the rest.
Honestly, timing is everything. You want graphics that stand out, messaging that feels true to your brand, and an ad that lands right in the holiday βsweet spotβ. Make sure you schedule your ads to go on social media the weeks leading up to the holidays, and not weeks after when people are tired of looking at wrapping paper and jingle bells.
Letβs talk design: clean visuals and clear calls to action. No clutter, make it personal, and remember who your audience is for each platform you share on. Something that reflects your brand and speaks directly to your audience. Think about it, during one commercial break in December, you probably see 47 ads (give or take). Which one sticks with you. . . and which one quickly gets replaced with another thought or a different ad?
Here are some popular ads that are clever, keep it true to their brand, and stand out. Keep Big Red M in mind for your holiday season ads.
We can help you stay on track and get those sparkly holiday ads out in the winter issues.
- Amy Liss, Ads Graphic Designer |
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For Our Flipbook Partners:
(Flipbook experiences are now more seamless and reliable.)
Weβre excited to share that all of our flipbooks are now hosted on the Big Red M platformβgiving us greater control, improved performance, and a more reliable experience for our readers.
For more information, reach out to us below. |
| Contact Us |
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Editor's Pick |
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Diversifying Income: Innovative Association Revenue Streams |
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Associations should seek diverse income sources beyond traditional dues. Explore innovative revenue streams enhancing both financial health and member value. |
| Explore Revenue Streams Β» |
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Explore Revenue Streams Β» |
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Big Red M, 803 West Broad Street, Suite 730, Falls Church, Virginia 22046, United States |
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